Case 03 / Brand / LED + anamorphic content
MG at theFestival of Speed
260m² of LED wrapped around a stand, running as one surface.
ClientMG Motor UK
EventGoodwood Festival of Speed
LEDOver 260m²
ContentAnamorphic 3D + loops
What we built
MG’s first ever stand at Goodwood needed to hold its own in a field full of manufacturers with much longer histories at the event.
We delivered the full video and control backbone: over 260m² of LED across large format walls and exterior wraps, running continuous loops and perspective based anamorphic sequences that read as one surface rather than a set of screens.
Everything was specified for outdoor delivery and public traffic, running all day for the length of the festival with no one watching the rack.
Kit highlightSignal path
PlaybackDisguise media servers, loops + anamorphic
RoutingLightware and Blackmagic matrices
NetworkLuminex infrastructure for control and monitoring
SyncContent aligned across every LED surface
BuildOutdoor rated playback and control package
CoverageLarge format walls plus exterior wraps
The stand became a real festival landmark, and the system delivered perfectly across every screen.
Marketing Director, MG Motor UK
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